Timeline

We recognize this will shift considerably. 

Months 1-4:

This period is comprised of finalizing current prototypes and developing content for these working demos. We'll also be reaching out to owners of sports franchises to explore unique partnership opportunities. As an example, Mark Cuban is an ideal partner to help champion this idea through the NBA - he has a vested interest in the NBA generating more ad revenue, a stadium (American Airlines Arena/Dallas) to serve as a potential beta test facility, and, obviously, a strong interest in ideas/tech. We'll research additional team owners who can serve as key strategic partners in communicating the value their respective sports leagues may gain from adoption of our product. As a starting point, we're focused on the NBA.

Status: We've initiated a dialogue with Peter Holt, owner of the San Antonio Spurs (8/25/13)

  • R&D/UX/Prototype Expansion
  • Content Creation/Advertiser Demos
  • Brand Identity
  • Equity Partner Solicitation - restricted to owners/representatives of major sports franchises 

Staff for this period. 

  • CEO
  • CTO
  • Developer 1 (iOS)
  • Designer (temporary) 

Months 5-9:

Following prototype completion we'll initiate discussions with business partners/sports leagues (NBA, NHL, FIFA, etc). Whether we obtained partners of major sports leagues will guide our priorities during this period. Regardless, we'll apply learnings/input to expand our prototype. Obviously a motivated team owner/equity stakeholder may dictate the first league to work with ArenaCo. It's important to note our success is not dependent upon team owners, however. By the end of this period we must identify the first sports league we'll enter a contract alongside. 
    • UX/Prototype Expansion
    • Business Development/Strategic Partnership/Adoption Model

    Staff for this period. 

    • CEO
    • CTO
    • Developer 1 (iOS)
    • Developer 2 (iOS) 
    • Designer

    Months 10-16:

    Preparation for our initial beta facility/stadium will commence. Creative discussions related to platform development/advertising opt-ins, and promotion/marketing for adoption of the app itself will be underway. 
     
    • UX/Prototype Expansion
    • Business Development/Strategic Partnership

    Staff for this period. 

    • CEO
    • CTO
    • Developer 1 (iOS)
    • Developer 2 (iOS) 
    • Designer
     

    Advertising/Licensing Scenarios: TBD