ArenaCo is an augmented reality company. We are creating an entirely new medium - an interactive layer - that enables group play at the world's most prominent sporting venues.
If static ads can generate $100 million per year*, imagine the potential for interactive ads, in-venue, that provide 3D engagement and real-time rewards.
(*This figure represents the NBA only)
The games people play, in-stadium, are in dire need of innovation. Currently, we participate in "dot races," where you pick one of three colored "dots" you believe will win a race around an animated track. Or, two people are selected to shoot baskets for 60 seconds and one person wins a $100 gift certificate.
< "Dot Race" video at Texas Rangers game